Friday, August 28, 2020

Literature and Cinema Essay

Life is a Theme of Literature, Literature is the declaration of Life. Life styles Literature and Literature molds Life. The private connection among Literature and Cinema is one of the normal spot certainties which have been outlined over and over, both Social and scholarly life history. Writing is the most intriguing making of a scholarly craftsman dependent on the style and stategy of life. Life and the truth are the nuts and bolts of Literature. It’s a result of making of an abstract craftsman, went with his hypothetical and viable information, insight, contemplations and creative mind, where a craftsman makes his own energized world with reasonable occasions and episodes. As through the expressions of Mathew Arnold â€Å" Literature is the best record that is thought and Known in the world†, in the expressions of Satyajit â€Å"Literature was another road for the declaration of his innovative talents†. Film, a craft of indicating life of people and the particular happenings throughout everyday life, which writing celebrates, the real occurances as well as reflects in a romanticized structure, the guidelines of social idea and profound quality. Film/Movies, the most astounding, lighting up and captivating revelation of Science and Technology, where the credit goes to the American researcher ‘Thomas Alva Edison’. The tone of writing changes with the phases of society, way of life and the individual episodes, which portrayted and given an away from by methods for ideal embellishment in method of Films. These film/Vedio tapes are picked out of the American test custom to embody the different procedures of wedding the two expressions â€Å"Literature and Cinema†. Each normal occurrence before the writer, around him, in world is the main wellspring of expression, excites out his motivation and his innovative vitality that settles upon the center of the real world. This what further changed into sonnets, talks, tunes and books individually. The writer presents his capability, an outstanding formation of his creative mind and extravagant in the brain of the perusers, yet in Later Middle Ages with the development and advancement of dramatization drove the individuals to embody another type of craftsmanship, their extraordinary interest on signals and acting, Various types of show were performed dependent on various contents gives an away from the prominence of â€Å"Miracle† and â€Å"Morality† plays and â€Å"Interludes† before the approach of Elizabeathan show and writers. The sensational exhibitions depended on antiphonal singing, discoursed were composed and the potential outcomes were in Roman Catholic Church, with the coming of Elizabeathan dramatization, different plays of Shakespeare, Marlowe, Dickens and others followed, improving the English writing. Considering the idea of work of writing can be fathomed by methods for two phases, the specialty of perusing and the craft of appearing, in which the later changes verse, books, short stories into Cinema. The significant qualification between them lies as verse having a place with the specialty of articulation, while film/motion pictures the craft of appearing, however all in all the two of them don’t make effectively a decent couple. These movies and the vedio creators have responded to the call in any case to make a method of reacting the poet’s work, making unique artistic composition, bit by bit prompting the mysterious, diverting universe of amusement and the dream in films. Film, A proportionate to the style of language as when a novel, short story changed into a film, the primary important part comes the content. The content author could conceivably shape down the language of the novel so as to make a simple correspondence and comprehension to the crowd, chiefly appropriate in business films. If there should arise an occurrence of business films the novel or short story might be taken as a content yet it might be adjusted by the kind of crowd. The executive Overrules the entire cinematographic arrangement and drives away his workshop, handling all hindrances, making a perspective on life and reality, giving a bright likeness of a fantasy world blending with funny and awful successions with unmistakable and moving, stepping on toes, charming each other with charms of mouth, eye and psyche. At long last consummation with a praiseworthy peak. In this manner tuning in and perusing a poet’s work is similarly relative to survey and listening film maker’s work. Infact, Movies/Films are a director’s medium, as they reflect director’s own vision and his musings, however a reality goes about as a logical inconsistency and however debateable, by what means can a film be its genuinely literaray virtuoso ? As when an incredible work of writing is received and put on the screen by a chief, regardless of whether it will be valid or equivalent to the writer’s vision, as while changing it into a celluloid. With the origin of Cinema, Literature has pulled in all the innovative movie producers, pioneers in the realm of film, for example, Pramathesh Barua, Debaki Basu have put together their movies with respect to the prominent works of Sarat Chatterjee, Tarashankar Bandhopadhyay and others. Satyajit Ray’s â€Å"Pather Panchali† was the principal which brought International Acclaim, was entirely founded on the incredible work of writing of Bibhuti Bhusan Bandhopadhayay, Other than his Imaginative Creation Of Feluda, a Private Investigator, His nephew and abstract craftsman Jatayu, together creation â€Å"The Three Musketeers†, wandering better places, comprehending cases absolutely dependent on keenness likewise positioned on the screen-â€Å"Sonar Kella†[The Golden Fortress], Joy Baba Felunath [Mystery of the Elephant God] and some more. His Creation Of Professor Shonku a Scientific, secret spine chiller and Tarini Khuro, a courageous, riddle arrangement carry us to his creative mind, craftsmanship and proficiency. Film Meastro Tapan Sinha in his film â€Å"Kabuliwallah†, which is completely founded on Tagore’s story, have likewise struck the writer’s vision. Famous movie producers as Mrinal Sen, Kumar Shahani and Adoor Gopala Krishnan were condemned savagely when their abstract works are received yet recognized from the first work. Mrinal Sen’s Oriya film â€Å"Matira Manusya† in 1965, the principal Oriya film with an uncommon education yet needed to confront analysis because of the separation of proficiency work with the film. Godrad and Mrinal Sen consistently put together their movies with respect to the amusement of proficiency works of art. For this situation the thoughts and articulations of the producers get overshadowed so as to be consistent with the artistic works of art. Presently lifting the shroud of artistic works of art, there are numerous other famous incalculable great Indian movies were made just by interpreting crafted by Sarat Chatterjee, R. K Narayan, Banophool, Premchand, Bankim Chandra Chattopadhayay, Manik Bondhopadhayay and some more. It is undoubtedly a credit of the chief, making an interpretation of these spectacular works into films by improving the intrigue of the novel, doing an ideal equity to the writer’s work, potentially contributing a business support. Aside from this there are likewise enough commitment of the movie producers of abroad. Movies/Movies dependent on Shakesperean Comedy show â€Å"Romeo and Juliet, â€Å"A Midsummer Night’s Dream†, â€Å"Twelfth Night†, â€Å"The Merchant Of Venice† and so on. Indeed, even Shakespeare’s catastrophes are changed in Movies-‘Macbeth’, ‘Hamlet’, ‘Othello’, ‘King Lear’ ‘Tempest’ and so on. Marlowe’s ‘Edward II’, Jane Austen’s ‘Pride and Prejudice’, Milton’s ‘Paradise Lost’, Charles Dicken’s ‘Great Expectations’ and a lot more have been formed and given another look, very well known to our current age. Penny Gay keen in movie form ‘adaptation’ of works of art, especially of Shakespeare and Jane Austen: she is excited about free, creative, and wide-going instead of simpleton endeavors to make an interpretation of these attempts to the screen. She has directed a few Honors expositions in this field, and has encouraged a unit of study called ‘Shakespeare in the City’ which is totally founded on movie renditions. A nearby investigation on the movies of Premchandra and Saratchandra, we discover the characters and the circumstances are made in such a manner, it appears it shows up from present day. Mordern world are in the desire of loathsomeness, mystery,thriller Stories, suspence spine chiller, severe killings, demise successions focusing cycle a solitary reason †may b an individual, living in any condition, monsters and bugs, by any reason for logical or cataclysmic event, play a significant job in the realm of Cinema. Commertialy they as a rule do a tremendous measure of business. â€Å"Species 1& 2† shows how characteristic concequences takes a significant part in formation of another species, a living creature with in individuals. â€Å"Spiders and its Offsprings† â€Å"Arachnophobia†, Eight legged Freaks† gives an appropriate proof of how a basic imprudence can transform into a dread of death, a relentless end. Additionally in film â€Å"Final Destination†It is seen an alternate style of dread coming about death and its ensuing repulsions, with a wonderful bit of authenticity, blood damnation and unwavering soul of retribution incapacitated the crowd with fear. Mrinal Sen said â€Å"Cinema is never overawed by Literature† as he never put together his movies with respect to any scholarly bit of work nor he made an interpretation of any abstract work into films, yet he never moved away from writing. The Joyous components of writing consistently pulled in his vision. A little abstract of the work or novel is sufficient for him to deliver a film, as he belived â€Å"Cinema is a joint type of workmanship, as another type of craftsmanship, acquires thoughts from the old, making another exit plan from its bends and leads the way of progress as a medium. † Kevin Bacon Says â€Å"A great executive makes a domain, which gives the entertainer the support to fly†, H

Saturday, August 22, 2020

Biography of John F. Kennedy Jr.

Life story of John F. Kennedy Jr. John F. Kennedy Jr. (November 25, 1960â€July 16, 1999), the child of President John F. Kennedy, was viewed as the beneficiary to one of Americas most prominent political traditions until his passing in a plane accident at age 38. In one of the most famous photos in American history, the 3-year-old Kennedy is seen saluting his dads coffin three days after the death of John F. Kennedy. Quick Facts: John F. Kennedy, Jr. Known For: Attorney, columnist, and child of President John F. KennedyBorn: Nov. 25, 1960 in Washington, D.C.Died: July 16, 1999 off the shore of Marthas Vineyard, MassachusettsEducation: Brown University, B.A.; New York University, J.D.Spouse: Carolyn BessetteKey Accomplishments: Criminal examiner in New York City, organizer and distributer of George magazine, and author of non-benefit Reaching UpFamous Quote: â€Å"People frequently reveal to me I could be an incredible man. Id rather be a decent man.† Youth John F. Kennedy Jr. was conceived on November 25, 1960 that month his dad, John F. Kennedy, was chosen for his first term as president. He turned into a moment VIP, in spite of his folks endeavors to give him as ordinary a childhood as could be expected under the circumstances. In spite of spending his initial hardly any long stretches of life in the White House, in any case, Kennedy later said that he had carried on with a quite ordinary life. Kennedy was the second of three kids destined to the Kennedys. His more seasoned sister was Caroline Bouvier Kennedy; his more youthful sibling, Patrick, kicked the bucket in 1963, two days after birth. On his third birthday celebration, in 1963, JFK Jr. turned into the subject of one of the most notable scenes in American history: remaining on a Washington road, wearing a dress coat, saluting his dads banner hung final resting place as it passed by on a pony drawn carriage while in transit to the Capitol. Kennedys father had been killed three days sooner in Dallas, Texas. <img information srcset=https://www.thoughtco.com/thmb/zThob62unIxEyUiQ2attLHiH1yQ=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/john-fkennedy-jrsaluting-his-father-s-coffin 515169800-5c256c1646e0fb0001b8b9a6.jpg 300w, https://www.thoughtco.com/thmb/PuCbCRgenyGDoy1TDvNkruburkU=/1019x0/filters:no_upscale():max_bytes(150000):strip_icc()/john-fkennedy-jrsaluting-his-father-s-coffin 515169800-5c256c1646e0fb0001b8b9a6.jpg 1019w, https://www.thoughtco.com/thmb/FASQ4MfGXFzEiE3_SfqQYTm54nE=/1738x0/filters:no_upscale():max_bytes(150000):strip_icc()/john-fkennedy-jrsaluting-his-father-s-coffin 515169800-5c256c1646e0fb0001b8b9a6.jpg 1738w, https://www.thoughtco.com/thmb/3Zf0Tr3MRHhj3N5kNLdXtQuxee8=/3179x0/filters:no_upscale():max_bytes(150000):strip_icc()/john-fkennedy-jrsaluting-his-father-s-coffin 515169800-5c256c1646e0fb0001b8b9a6.jpg 3179w information src=https://www.thoughtco.com/thmb/m60HPi4iHrRIQFkgf9hgpGXytfw=/4561x3179/filters:no_upscale():max_bytes(150000):strip_icc()/john-fkennedy-jrsaluting-his-father-s-coffin 515169800-5c256c1646e0fb0001b8b9a6.jpg src=//:0 alt=John F. Kennedy Jr. Saluting His Father's Casket class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-12 information following container=true /> Bettmann Archive/Getty Images The presidents widow moved the family to the Upper East Side of New York, where JFK Jr. gone to a Catholic grade school. He later went to Collegiate School for Boys in New York and Phillips Academy in Andover, Massachusetts. Then, a great part of the American open trusted that the youthful Kennedy will join the political world that had just been molded by his family. Vocations in Law and Journalism JFK Jr. graduated Brown University in 1983 with a degree in American history. He at that point went to graduate school at New York University, graduating in 1989. Many considered his law degree a forerunner to a political vocation, however JFK Jr. rather went to work in the Manhattan lead prosecutors office for a long time. In 1995, Kennedy propelled a magazine, George, which mixed superstar and open issues. The magazine was intended to be a mass-showcase political diary, or, as one of its editors clarified, a political magazine for Americans killed by political magazines. Kennedy composed and filled in as editorial manager in-boss for George. Its distribution finished in 2001, after Kennedys passing. Union with Carolyn Bessette In 1996, JFK Jr. orchestrated a cryptic wedding to Carolyn Bessette, a style marketing specialist. The couple went to remarkable lengths to hide their pre-marriage ceremony from the general population. The wedding was hung on an island 20 miles off the bank of Georgia; they picked that specific island to some degree since it had no entrance by street or phone, and practically no housing. The open scholarly of their marriage seven days after it occurred. The couple had no youngsters. Demise On July 16, 1999, Kennedy was guiding a little single-motor plane headed towards Marthas Vineyard, with his better half and her sister installed. The plane collided with the Atlantic Ocean. The groups of the three accident casualties were found off the bank of Marthas Vineyard five days after the fact, on July 21. After one year, in 2000, the National Transportation Safety Board controlled the accident a mishap brought about by Kennedys inability to keep up control of the plane during a drop over water around evening time, which was an aftereffect of spatial confusion. The administration office said dimness and obscurity were factors in the accident. Heritage Kennedy was raised to maintain a scriptural section found in Luke 12:48: Of those to whom much is given, much is required. It was in that soul that, in 1989, he established a charitable rang Reaching, which helps low-wage wellbeing and human-administrations experts accomplish advanced education, preparing, and professional success. Coming to Up keeps on helping understudies pay for educational cost, books, transportation, kid care, and other instruction costs. Sources Blow, Richard. American Son: A Portrait of John F. Kennedy, Jr. Henry Holt Co., 2002.Grunwald, Michael. â€Å"JFK Jr. Dreaded Dead in Plane Crash.†Ã‚ The Washington Post, WP Company, 18 July 1999, www.washingtonpost.com/wp-srv/national/longterm/jfkjr/stories/kennedy071899.htm.Seelye, Katharine Q. â€Å"John F. Kennedy Jr., Heir To a Formidable Dynasty.†Ã‚ The New York Times, The New York Times, 19 July 1999, www.nytimes.com/1999/07/19/us/john-f-kennedy-jr-beneficiary to-an impressive dynasty.html.

Friday, August 21, 2020

Sentence Structure Essay Example for Free

Sentence Structure Essay In developing a sentence, the author realizes what he has as a main priority. In any case, it isn't lovely for the piece of the peruser to peruse a sentence where the words contained don’t relate with one another. Development includes right sentence request, right structure and clearness. Action word tenses decide whether a move was made at the past, is being taken at the present, and will be taken later on. â€Å"At the time the big name went up the stage, the group cheers with such joy† has a conflicting tense since the main expression demonstrated a past tense. At the time the big name went up the stage, the group cheered with such joy† has a right development. â€Å"They must reflect real changes in time. † (Aaron, 2007, p. 209) A mind-set is a type of action word that tells whether the speaker is expressing a reality or posing an inquiry (characteristic), making a solicitation/order (basic), or communicating a notion/proposal or condition that is in opposition to a reality (subjunctive). Moves in state of mind, as a rule in basic structure, don’t make any consistency. â€Å"Open the seal totally, and shake it a long time before using† gives a total guidance to be finished. The voice of the action word decides the movement of the subject. In the dynamic voice, the subject is the practitioner; while in latent voice, it gets the activity done by another article. â€Å"Water gives nourishment for the plants; refreshment for individuals is given by water† is conflicting. â€Å"Water gives nourishment for the plants and refreshment for people† is right since they are both in dynamic voice. Action word tenses, state of mind and voice must be predictable in their structure all through the entire sentence to stay away from disarray and give lucidity.

Tuesday, May 26, 2020

College Essay Writing Service Secrets

College Essay Writing Service Secrets The History of College Essay Writing Service Refuted It's certain you are going to discover the assistance that you'd like to possess. Essays are demonstrated to become always an important portion of the education procedure for a considerable number of nations. College application essay, is a significant aspect as it assists the panel, choose the best students that show the proper type of motivation, for placement into a few of their programs. Ideas, Formulas and Shortcuts for College Essay Writing Service Essay writing is merely one of the principal tasks which students must do by their own. If you haven't ever written an essay before, or when you struggle with writing and wish to boost your skills, it's a great idea to experience several actions in the essay writing process. Introduction Body paragraphs Conclusion It is essential that students utilize academic sources to better their credibility. Essay writing skills is a hard and ti me-consuming endeavor. The College Essay Writing Service Pitfall Essentially, you would start your essay introducing the book. Ultimately an essay is designed to get your academic opinion about a particular matter. It is a piece of writing which is often written from an author's personal point of view. It's unreasonable to compose essays about nothing. Creative essays should have a topic. Personal essay writers have to remember that subscribers desire to go educated a story, she states. One of the main aspects about a college essay is, it ought to be grammatically coherent. To begin with, that the primary purpose of our college essay writing services would be to help students learn how to write in a high level of quality. An excellent college essay isn't just persuasive, it's a piece which highlights the ideal attitude to the college, the personal aspirations and the vision the student has once they get in the school. 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Friday, May 15, 2020

The American Oligarchy and the Pretense of Democracy Essay...

The American Oligarchy and the Pretense of Democracy The Aristotelian view of democracy showed democracy as a supreme state of being, promoting equality more than anything. It allowed every person to have as much say in a government as any other person, and yet still allowed individuality to reign. To follow this path of true democracy is to follow the path to a perfect country. Yet America, which prides itself on being a truly democratic nation, is filled with corruption and extortion, nothing like the Utopia Aristotle portrayed. America is in the hands of a select few. A tiny fraction of the population holds any real political power, while the rest simply sit idly by. This goes against the very principle†¦show more content†¦Equality is one of the largest foundations of democracy, and yet those who are not fabulously wealthy or who have not spent all their life attempting to establish themselves as a politician have no chance of becoming a success ful one. According to Aristotle, Justice as understood in democracy is equality, but this considers only part of what is just; the same is true of the notion of justice in oligarchy. The American system of democracy is anything but equal. The original Bill of Rights was very clear about having one person represent many. The very first article stated After the first enumeration required by the first article of the Constitution, there shall be one Representative for every thirty thousand, until the number shall amount to one hundred#8230; #8230;there shall be not less than one hundred Representatives nor less than one Representative for every forty thousand persons, until the number of Representatives shall amount to two hundred#8230; #8230;there shall not be less than two hundred Representatives, nor more than one Representative for every fifty thousand persons. To have one person speak for numbers exceeding thirty thousand is certainly not democratic in its original sense. It is not possible for one man to properly ensure that the differing rights of thirty thousand people are upheld. This article was not ratified,Show MoreRelatedPolitical Warfare During World War I2009 Words   |  9 Pagesdemocrats against republicans, liberal rivaling conservatives. It is a war of earnings and disbursements that is set to shred the last string of the American democracy. A war amplified to its summit by crafty men of means and influences with their silent and anonymous donations and sponsorship. It is a war that has brought the rising insurgence of oligarchy in America. Going back the road, to the distressing aftermath of World War One, there arose many questions about progressive political coordinationRead MoreEssay1181 Words   |  5 Pagesits libertarian roots and has moved closer to an oligarchy ran by the few. In this way it is a government for the people, rather than by the people. One specific event has changed American politics forever, this was the September 11th attacks on the World Trade Center. On this day, the United States came under direct attack by terrorists. In the months and years after, the government pounced on the opportunity to grow government under the false pretense of â€Å"security† through the Patriot Act and invasionsRead MoreCommercial Liens - a Potent Weapon Essay32374 Words   |  130 PagesCommercial Lien Strategy is a lien by Mr. Phil Marsh of the Pilot Connection against the President of the United States, the U.S. Congress, the Federal Reserve, and the Commissioner of IRS on behalf of all 250 million Amer icans (see Appendix B.6). For each of the 250 million Americans, the lien demands $10,000. If the lien were enforced, it would mean the government would owe the people $2.5 trillion, over half the annual Gross National Product. This class action lien will almost certainly never

Wednesday, May 6, 2020

Compare and Contrast Film Excalibur to Sir Thomas Malory’s...

Compare and Contrast Film Excalibur to Sir Thomas Malory’s Le Morte d’Arthur Literary works on the story of King Arthur and his cohorts is a story that had been narrated in several books and even modified in movies which typical illustrates the lives of the Arthurian legends. The story â€Å"The Excalibur† cannot be compared with any of the other versions of the Arthurian tales ever in history. Sir Thomas Malory’s version of the Arthurian tale took a French style and name in which some elements of the movie are quite different from the original versions of the tale. Nonetheless, the significance of the story was never reflected in any of the versions of the tale that had been told. Attempts had been made in reconstructing the historical†¦show more content†¦The source of the sword is also another point of divergence in the two stories. In the Excalibur, the source of the sword was not recognized but the account was made concerning his return into a stone (Lucy 257). But in Le Morte d’ Arthur, the source of the sword accounted for as it was given to King Arthur by the lady of the lake and it marks a symbol of authority to unify the empire after the demise of King Uther (Malory). Lancelot was compared in both versions of the tale. In the Excalibur, he took the centre stage due to his impact during the battle between the armies of Arthur and that of Mordred. But in Malory’s Le Morte d’, Arthur could be seen more as a traitor who wants to lure Guinevere into marrying by proposing to her after Arthur had engaged her hands in marriage. Arthur could be seen as the hero in both versions as the future of the kingdom solely rest upon his shoulders coupled with the support of the Lady of the Lake. However, some people argue that Lancelot is the hero due to his bravery. The events that were recorded in both stories differ in its interpretations. The issue of land disputes between King Arthur and Mordred was recorded differently. In the Excalibur, King Arthur was reluctant in allocating his share of the empire to Mordred and this led to series of dispute between both of them, While in Le Morte d’ Arthur, it was accounted that King Arthur was willing to voluntarily allot his share of the empire toShow MoreRelated Comparison of Two Films About King Arthur Essay3985 Words   |  16 Pagesas that of King Arthur and his round table, forever retold by each generation. Without question, the defining work of Arthurian Literature is Sir Thomas Malorys Le Morte dArthur. Morte dArthur is a compilation of all the King Arthur legends that existed before Malory. Malory tried to bring all the stories together into one cohesive whole. Morte dArthur is a trove of stories about magical encounters and various quests that is loosely centered on the rise and fall of King Arthur. Since it was

Tuesday, May 5, 2020

International Marketing of Harvey Nichols Click Now to Get Solution

Question: Describe about the various aspect of the Harvey Nichols Company? Answer: Executive Summary This paper presented the several aspect of the Harvey Nichols. The purpose is to measure the marketing strategy for their ninth store in the Singapore. Harvey Nichols stated its store in 1831 in the London. Harvey Nichols produced men and women product such as fashion accessories, beauty product and food. So, all generation of people attracted from their product or services that would raise its sales volume and profit margin of the organization. This paper enables to determine the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols. Singapore is the developed country that has multi-dimensional culture in it. So, it would provide good opportunity if they will open new store in the Singapore market. Introduction This paper described the various aspect of the Harvey Nichols Company. The main objective of this paper is to evaluate the strategy for their ninth international store in Singapore country. This paper cover the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols Company to start store in Singapore country. Because of this is enables to determine the international strategy for open new store in the Singapore. Indeed, Harvey Nichols established in1831 as store chain in the London. It sells men and women related fashion accessories, food and beauty products. (Crowe Rosen 2009) Harvey Nichol will be open ninth store in Doha in 2017 but if they planned to open new store in Singapore then what would be strategy that we would discuss below: Situational Analysis: Situational analysis looks to evaluate the micro, macro and competitor factor that affect the Harvey Nichols when they open store in the Singapore country. The objective of the situation analysis is to indicate the product position as well as survival of business. In the situational analysis we would discuss the external, market attractiveness and internal analysis of the Harvey Nichols. External: External analysis of the Harvey Nichols discusses the macro and competitors analysis. Macro analysis includes the political, economic, social, technological and environmental that is described below: Political: It is significant factor of the macro analysis of the Harvey Nichols. It indicates to government plan that which kind of goods and services they want to offer their public. Singapore is developed country so they would prefer consumer oriented product or service which can satisfy consumer needs or desires. (Yuksel 2012) Economic: This is important factor of the macro analysis of the Harvey Nichols. The rise of the Singapore economy determines the viability of business operation such as tax rule, exchange rate, tariffs and economic recession. These kinds of operation not only direct affect on the customer needs but also impact on suppliers and distributors. (Perrey Spillecke 2011) Social: Social environment includes total belief, practices, customer and behaviour. Social environment of the nation affect the Harvey Nichols Company. Because of different society people have different kinds of view and perception about the product. So, Harvey Nichols needs to deliver quality of product or services as per Singapore society people needs or desires. Harvey Nichols should divide society people generation as per their product variety. (Perrey Spillecke 2011) However, Singapore is a multi-cultural nation where Chinese, Malaysian and Indian culture living together with the Singapore people. Technological: It is very significant factor that affect the Harvey Nichols Company plan to start new store in the Singapore. If Harvey Nichols used online shopping technology for the Singapore customer that would helps to customer satisfaction because it would save many time to their customer. In the global competitive market, technology makes company to stable in the competitive market. Through use of technology, company can produce quality product with low price as compare to their competitors. Environmental: It is significant factor of the macro analysis of the Harvey Nichols. Environment of the company affect the productivity quality. If employee will get work friendly environment then it would raise the Harvey Nichols growth and development. So, Harvey Nichols should provide proper environment to their customers in Singapore plant. (Yuksel 2012) Internal: Micro analysis includes the customers, employee, supplier, shareholder, media and competitors that are described below: Customers: Customer is directly affecting the micro environment of the business. Singapore is developed country so people have high purchasing capacity so it is good as well as the Harvey Nichols sales volume perspective. (Nieman 2001) Employee: Expert employee can affect your business. So, Harvey Nichols targeted to hire qualified and experienced employees in the organization that would contribute in the Harvey Nichols succeed in the Singapore plant. (Van de Weerd et al 2008) Suppliers: Supplier plays significant role when you planned to open new store in the Singapore country. If supplier has capability to deliver the quality product or service in timely manner then it would help to fulfil customer needs in the abroad market. Shareholder: if we expand our business then we need more investment then organization should issue public share to collect money form market. Shareholder pressure to raise the profit margin will impact firm strategy. (Van de Weerd et al 2008) Media: Positive media can make firm while negative media can destroy the firm. So, Harvey Nichols needs to manage media for their success of expansion plan to open new store in the Singapore. Competitor: Competitor can affect the initial growth of the organization. So, Harvey Nichols needs to make stable as compare to their competitors in the Singapore market. (Nieman 2001) Competitive analysis described the potential strength and weakness of the competitors. Louis Vuittion is the main competitor of the Harvey Nichols. Both produced fashion accessories product in the market so it is very hard for the Harvey Nichols to compete with them. Both companies stated business in mid of 18th century and have strong market in the worldwide. Gucci is the main competitor of the Harvey Nichols consumer goods product items. So, they should produce high quality product with low price as compare to their competitors such as Gucci and Louis Vuittion. (Xu 2005) Market Attractiveness: Market attractiveness is the evaluation of the potential value of specific market. Market size, growth, pricing trends, intensity of competitor, overall risk and opportunity to different kinds of product are key elements that would to determine the market attractiveness. Due to these elements stability of the Singapore market, the Harvey Nichols will to open a store in the Singapore market. (Olsen 2015) Further, Singapore government promoted high level of saving and investment through central provident fund policies that would helps to raise their sales volume of the Harvey Nichols. Singapore has highest GDP ratio in the world around 400 percent in the 2008-2011 that is very attractive for the Harvey Nichols to open new store in the Singapore. (Wilson 2014) (Source: Olsen 2015) SWOT Analysis: It is useful tools to understand the strength, weakness, opportunity and threats. Here, we would discuss the SWOT analysis of the Harvey Nichols Company that is described below: Strength: Harvey Nichols brand has strong image in luxury items. So, it is able to attract rich people and they are capable to pay higher amount so it would raise the profit margin of the company. It has many products such as bags, cloths, belts for men and women that attract all kind of customer in the company is the main strength of the company because customer is king of the market. It was focus to expand its business every time in the global level that is main strength of it. It has existing distribution channel and sales networks. (Perrey Spillecke 2011) Weakness: Harvey Nichols dont have stores in emerging nations such as India, China and South Africa that is main weakness of it because these countries has long consumer market. Premium brand attract the rich customers only while company need all kinds of product so they will sold in all market so it is main weakness of it. (Dyson 2004) Opportunity: They can develop its brand image though new marketing and promotion strategies that is main opportunities. The company can extend its business through entering in developing and emerging market in the world. Threats: The main threat of the Harvey Nichols is to those other companies offering same kinds of product and services. Most of its brand product have similar product in the market that affect its sales volume and profit margin so it is threats of it. (Perrey Spillecke 2011) TOWS matrix: Harvey Nichols evaluated threat first. Because of some competitor of the Harvey Nichols produced same product that would harm the sales volume of the Harvey Nichols. After evaluation of threats, they need to evaluate the opportunity in the Singapore market. Harvey Nichols brand image contribute it to open new store in Singapore country. Harvey Nichols dont have store in emerging country such as China and India so they need to evaluate new plan to open store in the emerging country that would be strength of it. (Dyson 2004) Strategic Options: Strategic options take advantages of trends, facts, opportunities and threat of the outside world. It help you to evaluate the where your business now and what is further option might be available in the market for short, medium and longer term perspective. We would evaluate the growth, competitive and segmentation, targeting positioning strategies of the Harvey Nichols when they interred into Singapore market. Growth Strategies: Harvey Nichols focuses on produce fresh and stylish product for their Singapore customer that is main growth strategy of it. Singapore is developed countries so they prefer quality and fresh product in the market so Harvey Nichols focus new, stylish and fresh product because they offer beauty product, fashion accessories and food product those need style and freshness especially in developed countries such as Singapore. (Wong 2014) Harvey Nichols growth strategy in the Singapore market is to manufactured product as per requirement of the all group of the generation. Competitive Strategies: Competitive strategy is known as long term plan for specific firm in order to acquire competitive advantage of its competitors. Harvey Nichols decided to buy raw material from local market when they opened store in Singapore. Because of it would reduce its manufacturing cost so they can compete with their local competitors of the Singapore market. In the global competitive market, it is significant strategy to reduce its production cost as compare to their competitors. (Wong 2014) Segmentation, Targeting Positioning (STP): The STP process is significant in the Harvey Nichols Company. First, they need to segment the Singapore market into similar group such as 0-13 age group, 14- 25age group and 26- 40 age group and 40 to till death age group. Then, the Harvey Nichols must target the market that which age group Singapore market is more demanding for their product. Singapore is developed country and most of people belongs to 26-40 age group so they should focus on these age group people and make a plan to satisfied these age group people. After the target customer they need to focus on positioning the market. So, Harvey Nichols decided to open store in Singapore due to fast consuming market in the worldwide. (Havaldar 2005) Strategic Choice and Justification: Strategic choice is an option to select one from various choices of strategy for organization. So, the Harvey Nichols need to select Singapore consumer oriented to raise their new store in this area. Market Entry and Selection: Market entry is technique of delivering product and services to a target market. Exportation, licensing, franchising and joint venture are the modes of entry in the Singapore market. Harvey Nichols has several products in their retail shop and most of them are very heavy so they will open new store in the Singapore market. They could attract their customer because it would be available in lower cost due to local manufacturing of it. Harvey Nichols needs to get licensing from Singapore government to open store in Singapore. Through franchise distribution they can open store in the Singapore because they will support them. Harvey Nichols can open store in the Singapore through joint venture with some local companies. Out of them, Harvey Nichols should select joint venture entry mode for the Singapore ninth store because other options are not appropriate for new store in the Singapore. Harvey Nichols joint venture with local company of the Singapore region wo uld beneficial for new store in the Singapore. Because of it would reduce heavy investment in the initial stage. (Thompson Martin 2010) STP for chosen market: The STP plan to open ninth store in the Singapore market that they need to make strategy for their generation of people group. Which kind of product mostly used by which generation they need to segment market according to generation group. Harvard Nichols has many products such as beauty product; food, fashion accessories and many more so they need to segment first then the Harvard Nichols need to select the available market for their product. Out of product variety which kind of people or generation like them after that they need to implement their strategy which products are mostly used by people so Harvey Nichols need to manufactured as per required quantity. (Havaldar 2005) Marketing Mix: Marketing mix is technique used by marketers to support evaluating the brand offering. The 4Ps linked with marketing mix which is developed by E. Jerome McCarthy in 1960. In the 1970s, it was acknowledged by marketer that marketing mix must update. So, it extended in 1981 by Booms Bitner with three new elements of the 4Ps. These 7Ps of marketing mix is described below: (Source: Marc 2014) Product: The Harvey Nichols is retail Sector Company that has several products such as fashion accessories, food product and many more. Harvey Nichols need to adopt unique product features to attract their all generation of people. Product quality affects the sales volume of the organization. Harvey Nichols has branded product that helps to sell in the Singapore market. Harvey Nichols has planned to open store in the Singapore so they need to create product as per Singapore people needs or demands that would help to satisfy the Singapore people desires. (Marc 2014) Pricing: It is not necessary that product should be cheapest because customers are willing to pay little high price for something really works for them. In the global competitive market, price affects the consumer behaviour so Harvey Nichols needs to provide maximum quality in reasonable price because most of people are unable to pay high price in the world especially in the Singapore market. Place: Product should be available in every market where consumer can buy it easily. Harvey Nichols should produce all kinds of product in all regional area of the Singapore market. Due to easy availability people will buy easily from market that would increase sales volume of the Harvey Nichols in the Singapore store. (Masterson Pickton 2014) Promotion: It is very important element of marketing mix in the current competitive era. Harvey Nichols should adopt mail order marketing for promote their product in the Singapore store. It is cheap and directly affect consumer who use the product. So, initially stage it is good for the Singapore new store. (Liu 2001) Due to lack of promotion and marketing strategy many organizations was unable to compete with their competitors. People: Harvey Nichols needs to hire qualified people those can handle all conflict in the new Singapore store that would helps in success of the Harvey Nichols new branch in Singapore. The Harvey Nichols need to evaluate the Singapore people behaviour before open new store in this area that would help to satisfy need of the Singapore consumer. Process: Process is significant elements of the marketing mix. A well-designed process helps it to maintain the Harvey Nichols competitive position in the Singapore market. The process must ensure that all deliver services are same for every customer. (Masterson Pickton 2014) Physical: It is very significant elements in the global competitive market of the marketing mix. Harvey Nichols must provide physical evidence in their product for the Singapore people because he have plan to open a store in their place so local people will trust if they provides physical evidence about the product. (Marc 2014) Conclusion From the above discussion, it can be concluded that clear external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix strategy as well as ability to adopt new technology in the Harvey Nichols helps it to maintain its competition in the worldwide retail market. References Bivolaru, E, Andrei, R, Purcaroiu, GV, 2009, Branding Romania: a PESTEL framework based on a comparative analysis of two country brand indexes, Management Marketing, 4(4), 101-112. 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